AI systems for home services · Los Angeles
Westflow builds systems for HVAC, plumbing, roofing, electrical, and design-build companies: the AI that answers the calls you miss, chases the quotes that go quiet, and brings past customers back. Everything you'd get to if you had the time.
Or start with a $297/mo missed-call pilotOur systems run every day inside a working design-build firm in LA.
The shape of every job
From the first call to the customer who books you again next season, here's where a system does the work so you don't have to.
The call comes in at 7 PM, or while you're on the other line, or under a sink. Miss it and the homeowner just dials the next company on the list.
The quote that lands the same afternoon wins. The one that takes three days to write loses, or never gets sent at all.
The work gets done; the paperwork doesn't. Undocumented change orders and untracked extras are where the margin quietly disappears.
The job's finished but the invoice isn't sent, and last month's balance still isn't in. Nobody likes chasing money, so nobody does.
Six months later the customer can't remember your name. The easiest revenue you'll ever earn goes to whoever texts them first next season.
What we build
Built around how your company already runs: your phones, your CRM, your crews. Every one proves its ROI in a number you already track.
Answers after-hours, texts back every missed call in seconds, qualifies the lead, and books the estimate. One recovered job typically pays for a year of it.
A form fill or marketplace lead gets a personalized text within 60 seconds and a push toward a booked call. Response time is the #1 predictor of close rate.
A three-touch sequence over two weeks on every quote that would otherwise die quietly. Recovers real revenue from work you already did.
Automated post-job review requests, drafted responses to every review, and monitoring. Reviews drive contractor lead flow more than almost anything.
Homeowners are asking ChatGPT and Gemini who to hire. We structure your site, service pages, and reviews so the answer is you. Almost nobody sells this yet.
Fast, professional sites built to turn searches into phone calls, like this one. Designed, written, and launched in weeks, wired into your systems from day one.
Seasonal reminders to past customers, from tune-ups to inspections to cleanings, that generate recurring service revenue. We hand you new revenue, not a tool.
Change orders, daily project digests, invoicing nudges, job costing. The operations side, built once, running every day, protecting your margin.
Not ready for a full retainer? Start with the one system every service business needs first.
When a call goes unanswered, our AI texts the caller back in seconds, figures out what they need, and books the job straight into your calendar. No lead sits in a voicemail you never check.
You keep your number. We handle the setup, the carrier registration, and the tuning. It's live in a few days.
What you get
$500 to set up then $297/mo
Month to month, no contract. If you move up to a Growth Retainer later, your setup fee comes off the top.
Book your pilot callOne recovered job usually covers the year.
How engagements work
Most service businesses start with the pilot, watch it recover jobs, then expand. When you're ready for more, there are two ways in.
Door one · marketing
More jobs in the door and more repeat business: content, review engine, missed-call recovery, maintenance campaigns, and the follow-up that never slips.
Includes the missed-call agent, plus everything else that gets you found and booked.
From $1,500/mo scoped to your company
Book a callDoor two · operations
Protect the margin on every job: faster estimates, documented change orders, invoices that chase themselves, and job costs you can actually see.
Installs $5K to $15K then a monthly retainer
Book a callMost clients start through one door and add the other once the first system pays for itself.
Real work
Every client works directly with the person building their systems. No account managers, no handoffs.
The R&D lab. AI estimating tools that draft scopes from plans, automated follow-up, daily project digests, and a full content engine. Systems the team runs every working day.
A ground-up web presence for commercial kitchen fire protection, built to convert: quote requests captured and routed so inquiries turn into scheduled service, not voicemail.
Site and structured client intake for a California practice. New matters arrive qualified and organized instead of as phone tag.
The process
A 30-minute call. We walk every stage of your business, find the one costing you the most time or money, and put a number on it. If we can't help, we say so.
One system, scoped and priced upfront, live in weeks, not a six-month roadmap. You see it working on your real calls and real quotes.
Every system reports its own ROI: calls recovered, quotes revived, invoices collected. When the number works, we build the next one.
About Westflow
I'm Jordan Kesner. I build and run AI systems every day inside a working design-build firm in Los Angeles: estimating tools, follow-up automation, project digests. Not slideware. Systems that crews and PMs actually use.
Westflow exists to bring that same work to the rest of the trades. When you hire Westflow, you talk to the person building your system. Every call, every review, every handoff.
FAQ
The questions owners actually ask on the first call.
Yes. The assistant identifies itself, as California law requires. And customers don't mind: what they care about is getting an answer at 7 PM instead of a voicemail. A fast, helpful text beats a missed call every time.
It's our specialty: HVAC, plumbing, roofing, electrical, and design-build. Depth in one industry means we've already solved your problem somewhere else. We take on select work outside the trades when it's a fit.
Retainers run $1,500 to $6,500 a month depending on scope; operations installs run $5K to $15K. Every project is scoped and priced upfront, and every system is picked because it proves its ROI in a number you already track, like recovered calls or collected invoices.
Yes. Most service businesses start with the Missed-Call Recovery Pilot: $500 setup, $297/mo, month to month. It's the fastest way to see the ROI, and if you move up to a retainer later, the setup fee credits over.
A focused system like missed-call recovery or estimate follow-up is typically live in 2 to 3 weeks. Deeper operations builds run 4 to 8 weeks. You get a realistic timeline before any work starts.
Yes. Fast, professional sites built to turn searches into calls, and structured to show up when homeowners ask AI tools who to hire. A website is usually the foundation the other systems plug into.
That's what the first call is for. We walk the five money points, find the worst leak, and tell you what we'd build first, and what we wouldn't. No pitch deck, no pressure.
Book a call
Tell us what you do and where your day gets eaten: missed calls, slow quotes, unpaid invoices, no time to follow up. You'll get a straight answer within 24 hours: what we'd build, what it costs, and what it should recover.